
"X" Marks the Spot
Why Defining the Problem is Important
Imagine this: you need to travel to a particular address. You can use a map for navigation. However, the map is useful only if you know your current location on the map. Without the X that marks "You are here", a map is not going to help you get to your destination.
A deep understanding of the current state and a clear definition of the problem statement are essential to solving any business challenge.
A business that wants to go from point A to point B can only do so with the following steps:

01
Define Point A
Have a clear understanding of the current state and a well-defined problem statement.
02
Chart the Course
Identify the key drivers to get to the destination - an actionable roadmap.


03
Make the Journey
Navigate through the roadmap in an intentional manner, measuring progress every step of the way and making adjustments as necessary.